Posted by Barlow Keener

A Millward Brown study found that “online viewers were 53% more likely to pay attention to the ads during commercial breaks versus live TV viewers.”  The reason for the dramatic increase in “attention” paid to the video ad versus the television ad is that the internet video ad is the sole advertisement running during a show and the “lean in” “attention” of on line internet viewing.   I think advertisers are going to begin to understand the strength of a $1 of online advertising over television advertising.   We could see dramatic increases in on line video ads this year.  Also, see GigaOm’s new site, TeeVee discussing this study.  Remember “you are your attention.”